the business of wellness
Dollars are dreams, right? Dollars get us what we desire, what we want, what we long for.
The supplement industry was estimated to reach 151.9 billion dollars in revenue globally for 2021 and is expected to grow 9% by 2030. Curated lifestyle brands like GOOP offer everything from fashion, beauty and home decor to vibrators and microbiome supporting nutrients. Morning talk shows introduced us to Dr. Axe, who has managed to parlay his health promoting snippets into one of the most prolific of supplement companies, ANCIENT NUTRITION.
Supplements are designed around the active constituents of the vegetables, fruits, herbs, spices and animals we consume. Sometimes they’re essential: because of chronic conditions, allergies, ethical choices surrounding diet or genetic programming. Sometimes we need extra support, we feel challenged by global circumstances of depleted soils, commercial agriculture and an evolving, overburdened Earth. These numbers, however, suggest that collectively, we lack the time and consideration it takes to nourish ourselves holistically. We reach out, we consume products instead of turning inward to assess our diets and our days. The ingredient list of of the popular ATHLETIC GREENS boasts all the vitamins and minerals of your average multi plus hot topic adaptogens like ashwaghanda, astralagus and reishi mushroom. One has to do some hunting in order to get to the bit where the amount of each active ingredient found in their proprietary blend is listed, and without therapeutic dosing that has been designed by clinical trials, one has to ask themselves if the monthly price for all these nutrients is worth it.
Can money buy you health? Yes and no. Financial security and general wellness are surely related. The path is the goal where vibrant living is concerned, and shortcuts perhaps allow us to miss the proverbial boat. If you’re looking to make a change this new year, or any any new moment, consider investing your dollars in organic produce, grassfed/organic animal products. Support your local farms. Think twice about the claims on boxes and bottles. Bloom on!
Dietary supplements market size report, 2022-2030 (no date) Dietary Supplements Market Size Report, 2022-2030. Available at: https://www.grandviewresearch.com/industry-analysis/dietary-supplements-market (Accessed: January 2, 2023).
